There’s been a lot of discussion about Dealer life during and after COVID. There’s been some stories about having a great month and some that are barely getting thru. Do you ever wonder what the difference is?
Through our blog, Denny Marketing Ltd., will bring information on the automobile and powersports industries in general as well as more specific topics on finance and income strategies for your dealership.
Customers are being pushed online because it is easy, fast and customer driven. There are stores that are delivering to the customers' door – who would ever think you could order your groceries online? You can sit back and ignore the changes or you can adjust and make it the best 2018 has to offer!
When you first meet a client on the lot or in the showroom. There is a reason that management staff always wants you to sit with your potential client for a bit and get some information from them. It helps you to get a sense of who you are dealing with, and I'm certain you would agree if you knew ahead of time how every client buys and what they needed for information. Then your closing ratio would go up.
Remember, everybody knows everybody. And they talk. I get calls all the time asking about F&I managers, agents, dealers, and product reps. And since much our training and processes are delivered through General Agents and F&I product providers, I get to hear some pretty frank opinions about F&I professionals from their representatives in the field. You see, these people talk to each other. As a result, everything you do and say will be recorded in the “big book” of the industry and you will live
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